Introducing: Lisa Weisman, new Regional Chief Development Officer, American Red Cross of Wisconsin

By Justin Kern, American Red Cross

Lisa Weisman said she was eager to join the American Red Cross for the chance to work with a team that “contributes to the community and has a direct impact” on people in need.

The Red Cross mission is a lot of things, but it isn’t shy. Just one month into her new role, with Coronavirus affecting all aspects of our lives, Weisman has had the chance to make a direct impact on our mission, including promotion of blood donations, connections with board directors and supporting ongoing disaster relief.

Lisa Weisman ARC with painting

Lisa Weisman, new Regional Chief Development Officer, at the American Red Cross offices in Milwaukee.

“To me, I’m looking for those one-on-ones to create relationships with a donor, that bring them joy in the organization’s mission,” she said.

Making the match between donor passion and Red Cross response has brought a quick turnaround with support, including more than $1 million in new gifts in early April. Weisman said that all happens because of the Red Cross reputation to respond in inspiring fashion during the most trying times.

“I’m so honored to be part of a strong and effective team and an organization revered and trusted for its impact here and throughout the world,” she said.

Weisman brings a strong pedigree in fund development and nonprofit leadership from agencies such as the United Performing Arts Fund, Leukemia & Lymphoma Society, Best Buddies International, Cystic Fibrosis Foundation and, most recently, Concordia University. In preparation for her new role with the Red Cross, she made connections to our mission already in her own life, with the military service held by many family members and her husband’s “hardcore” dedication to regularly give blood.

In a Region that has proven to be a leader – the Wisconsin Region was named 2018 “Region of the Year” in this Division of the Red Cross – Weisman said she sees opportunities to be part of a team that can mold even more leaders.

“I’m looking for that mentoring and strategy, to bring people along and help them learn more about fundraising. It was that coaching type role that was part of what made this career so attractive,” she said.

Lisa, her husband and their teen daughter (along with a golden retriever) live in Brookfield. She also has three stepchildren and four grandchildren, spread across Georgia and Wisconsin. She calls herself a “big Broadway fan” as well as a fan of the Milwaukee Brewers; her family was able to watch Brewers spring training in Arizona just before gathering restrictions and cancellations from COVID-19.

To share your ideas on bringing the Red Cross mission to life, or to just say hello, connect with Lisa on LinkedIn or at lisa.weisman@redcross.org.