Red Cross leverages new social media platform to reward blood donors

Are you a “Foursquare” user? The next time you give blood be sure you “check in”.

What is Foursquare? Foursquare is a geo-location application for mobile phones that allows users to “check in” at various venues, “shout” to friends and earn badges.

The application has more than 4 million users worldwide, and in November it launched a special American Red Cross blood donor badge. The badge allows donors to share their good deed with others while encouraging more people to give.

To unlock the American Red Cross blood donor badge, users check in at a blood donation location and then “shout” that they are donating blood. Click here to learn more about how Foursquare works.