Social volunteer Maya Reinfeldt found her way to give back “when nothing was certain”

By Katie Baneck, American Red Cross

All major news outlets share their stories via Twitter, Facebook, YouTube, you name it; social media has easily become the go to place for people to get their daily news fix. The American Red Cross of Wisconsin is no different. Head to our Facebook page and you’ll see it’s up to date with upcoming events, current projects, and recent awards.

Sharing current events and good news are just some of the responsibilities of a Wisconsin Red Cross social media volunteer. Perhaps the most crucial responsibility is keeping our social media pages updated in the event of a disaster. Social media is one of the first places people look to when a disaster strikes, and keeping those pages updated with current information can often put the public at ease. Our social media volunteers work hard before, during and after those events to make sure our followers have the most up to date information on how to prepare, react and recover in the event of a disaster.

Maya Reinfeldt (at left), a senior at UW-Madison and Red Cross Social Media Volunteer, recently took the time to share her volunteer experience.

Why did you choose to get involved with the Red Cross?

Maya: “At the start of the [COVID-19] pandemic, I was feeling very frightened and helpless about the state of the world. The idea of volunteering with the Red Cross was very appealing, as it would allow me to do my part in helping others, no matter how small, at a time when nothing was certain.

I was enthusiastic about supporting the Red Cross’ operations and being as productive as I could in aiding others over quarantine.”

What was it about the social media role that was compelling to you?

Maya: “I believe that social media has the power to reach and affect countless people. It can spread valuable, life-saving information, instill hope, share stories, and provide resources. Being a part of this process was an excellent way to involve myself safely in the workings of the Red Cross.”

What are some of the things you’ve been involved with as a social volunteer?

Maya: “I’ve moderated both Wisconsin-based and nationwide questions to the Red Cross, I have shared stories and photos of the work the Wisconsin Red Cross is doing, and I’ve helped to publicize various events.”

How does it make you feel to be involved in this unique way?

Maya: “It makes me feel proud to know that the work I’m doing helps people in need, and helps the Red Cross to succeed in their mission. I also feel relief knowing that I found a way to help and to stay active in the community during the pandemic.”

The social media team provides numerous opportunities, almost entirely from the comfort of your own home. For information on how you can become a social media volunteer with the Red Cross – with local and national responses – reach out to our team at

Red Cross blood drive held in memory of Levi Linscheid

By Laura McGuire, American Red Cross

In October 2019, Highland, Wisconsin native, Levi Linscheid, passed away in an automobile accident at the age of 24. Levi lived his short life with the consistent philosophy of helping others.

He was a dedicated fitness trainer who is remembered for his unmatched kindness to everyone, his commitment to his career and his passion for health. He had a great respect for people and treated everyone equal no matter their walk of life. To know Levi was to be his friend.

The American Red Cross is joining family and friends to host a blood drive in memory of Levi Linscheid on Monday, June 21 from 11 a.m. to 5 p.m. at Broske Center, 1155 N. Second St., 53818 in Platteville and Friday, June 25 from 11 a.m. to 5 p.m. at Saint Anthony Philip Parish, 726 Main St., 53543 in Highland. Appointments are strongly encouraged. (Click here to make an appointment, using the above ZIP codes in your search.)  

In June 2020 an outstanding number of blood donors rolled up a sleeve to support the Linscheid family. Over the two days, 224 lifesaving donations were collected, with 33 of these donations being first-time blood donors.

As more people schedule their vaccination appointments and begin to gear up for a return to some of their favorite summer activities, the Red Cross encourages eligible donors to give blood or platelets and make it a summer full of life for patients in need. While Americans begin to resume normal seasonal activities, the Red Cross is concerned about the impact this may have on blood donor turnout and the blood supply this summer. The need for lifesaving blood transfusions never takes a break. It’s critical to have blood ready to go when every second counts. 

The first blood drive of this series will be held in Platteville, where Levi went to school, lived and worked. The second blood drive will be in Highland, Levi’s hometown. “We’re honored to be a part of this important event in Levi’s memory,” said Barbara Linscheid, Levi’s mother. 

“Hosting a blood drive in his name is a wonderful way to honor Levi and help patients in need,” said Shannon Montgomery, donor recruitment district manager for the American Red Cross Wisconsin Blood Services Region. “This blood drive is truly fitting since Levi was known for loving his community and serving others.”

Make your appointment in Levi’s memory today at

Never Too Busy to Save a Life

By Kay Elmsley Weeden, American Red Cross

It’s hard to imagine someone as busy and caring as Bonnie Schuenke. Outside of her work as a Critical Care RN Case Manager covering the Heart Care Unit, Oncology, and ICU at Waukesha Hospital, at home she fosters dogs for several different rescue organizations. Both of these could be a full-time job in itself.

But today finds Bonnie and her husband, Mark (both pictured, at left), masked and reclined on vinyl cots, each of them hooked up to a blood collection bag. They are betting against each other to see which one will finish first. More often than not, Bonnie wins. And why not? She’s been regularly donating blood through the ARC for more than twenty years, and she makes sure her husband goes with her.


“This is part of what we should be doing to give back. It’s the right thing to do,” she says.

Bonnie knows that blood donation is quick and easy, and almost daily she sees the effect that blood has on the many patients she cares for. She watches how patients transform once they are given a unit of blood.

“They can go from feeling miserable to feeling so much better in a short time.” It’s akin to liquid gold.

On this World Blood Donor Day (June 14), the American Red Cross is taking a moment to recognize all of the remarkable people like Bonnie and Mark, who step up to give. This past year has been especially challenging on so many levels due to COVID. In March 2020, there were widespread cancellations of blood drives. The Red Cross pivoted with more health and safety measures, new and creative sites for drives, and added information for those who donated, like testing for COVID antibodies.

Through it all, the need for blood remained constant, something Bonnie knows first-hand. For someone who works most of her waking hours treating patients, Bonnie and her husband see donating blood not simply as a chance to volunteer, but as the chance to help save a life. And it truly appeals to them that they can track their donation as it’s being processed and know where it has been sent.

This underscores their feeling that their blood donation means something. “Give Blood. Help Save a Life” is a catchphrase the Red Cross has used to encourage donations. And according to Bonnie, “that is the very impact you have when you donate.”

Her advice: Find a buddy, go together and make it fun.

When was the last time you helped to save a life? If you’d like more info on how to donate blood or platelets, or to make an appointment, please go to or call 1-800-RED-CROSS.

Annual membership notice for the Southeast Wisconsin Chapter of the American Red cross

The American Red Cross – Southeast Wisconsin Chapter is inviting all eligible members to join our annual membership meeting at 7:30 a.m., Wednesday, June 16, 2021.

Membership is open to anyone who has made a monetary contribution, performed volunteer service and/or donated blood to the American Red Cross. The purpose of membership is to promote community understanding, commitment and support of the Red Cross mission and services.

This annual meeting will be led by the Board of Directors of the Southeast Chapter and will include election of officers as well as regular business updates.

This meeting will be held virtually via Microsoft Teams, out of a continuing abundance of caution due to the COVID-19 pandemic.

For an invitation to the meeting or other questions, reach out to Regional CEO and Southeast Wisconsin Chapter Executive Mark Thomas at or Volunteer Samantha LeBlanc at

Grateful cancer survivor pays it forward after receiving blood and platelets

By Laura McGuire, American Red Cross

Tina Langness is a retired registered nurse and has seen the need for blood and platelets hundreds of times in her career, but she never imagined she would be the one in need.

In 2017, Langness was diagnosed with breast cancer. Through her year-and-a-half journey with cancer she endured chemotherapy, radiation, multiple surgeries, and through the ordeal, she required blood and platelets. Cancer free since June 2020, she shared her sense of gratitude for American Red Cross blood and platelet donors.

Langness has a simple message to all blood donors. “I love you! Thank you! You are da bomb,” said Langness. “You saved my life and inspired me to keep going and not give up. Your donations do more for people than you realize. Thank you for being unselfish and for making a difference.”

As a cancer survivor, it’s only natural for Langness to want to give back in the same manner that she was saved. In the fall of 2020, Langness started to donate her high demand Type O positive blood at American Red Cross community blood drives in New Richmond or Hudson, Wis. consistently every 56 days.

To encourage others who may be hesitant to donate Langness says, “I totally get it and I get you. I know it’s scary, it’s human nature to be afraid of the unknown and it is a bit of a commitment, but the feeling of knowing you are doing a really good thing and you are saving lives is absolutely incredible. Someday you, a close friend or a family member may be the one needing blood or platelets. It really can and does make a difference.”

This June, the Red Cross and the American Cancer Society have teamed up to encourage people across the country to Give Blood to Give Time and help ensure loved ones have the strength and support they need as they undergo cancer treatment. Patients fighting cancer need more blood than patients with any other disease, using nearly one-quarter of the nation’s blood supply. Individuals can honor their loved ones by making a blood or platelet donation appointment at  

The Red Cross currently has an emergency need for eligible donors in Wisconsin to make an appointment now to give platelets to ensure critical patient needs are met. Platelets, the clotting portion of blood primarily given to cancer patients during treatment, must be transfused within five days of donation and, therefore, are always in great demand. In thanks for helping meet patient needs, all who come to donate through June 13 will receive a limited-edition Red Cross T-shirt, while supplies last.  

And Red Cross donors, volunteers and staff will continue to have Langness’s gratitude.

“I’ve always admired the American Red Cross and the volunteers and staff,” said Langness. “We are extremely lucky as a nation to have the services they provide. When disaster strikes, you know they will be there. However, it’s behind the scenes where the Red Cross really ticks and goes unnoticed. It’s really an inspiring organization!”

Every cancer survivor’s ability to donate blood will be determined on a case by case basis. Eligibility is ultimately determined by the type of cancer you had and the treatment you received. For eligibility requirements please visit

Make an appointment to help someone like Tina. Click here and find a date and location that fit for you.

Robotic pets provide ‘unique’ support for Wisconsin and Michigan veterans

By Justin Kern, American Red Cross

Veterans have had challenges with loneliness and isolation exacerbated by the constraints and safety restrictions set in place by the COVID-19 pandemic.

One creative solution? Meet Princess, the robotic cat.

Since spring 2020, the Wisconsin Region of the American Red Cross has supplied approximately 17 robotic cats and dogs to facilities that house and care for veterans, including at the Oscar G. Johnson V.A. in Iron Mountain, Michigan, and the Tomah V.A. Medical Center and the Wisconsin Veterans Home at King in Waupaca.

Veteran Susan Vich poses with her fuzzy friend, a robotic pet supplied by the American Red Cross, from her home at the Oscar G. Johnson V.A. in Iron Mountain, Mich. Submitted photo

Heather LaPalm, a Recreation Therapy Assistant at the V.A. in Iron Mountain, has been part of the team to find a match for veterans who may want to take in one of the robotic pets.

“People can’t get out. They feel down and it was a pick-me-up for certain veterans,” LaPalm said. “It really fits for certain people, if they need something to fill that void. It’s been really hard for them, not being able to see other people [during COVID] … so these pets have been important for them.”

The battery-powered pets have soft fur and are programmed for a series of responses, like purring when they are petted or meowing in response to conversation. They’re also light-sensitive – so as not to disrupt sleep – and don’t come with those inevitable living pet needs for meals or house training.

While there is no confusing these tiny robots for their real-life counterparts, they provide a caring touchpoint for veterans at the facility, who have been separated from many of their typical social and personal interactions during the pandemic.

Sometimes they serve as conversation starters, on pets people had in their youth, or can be used to soften the move out of a facility by a friend, as was the case of one recent female veteran who took in a robotic cat for companionship. LaPalm recalls how one veteran, missing his own family’s pets, not to mention his family, found a light-hearted connection with his robotic cat, which he named Princess.

Jack Pemble, a Vietnam War veteran, pets his robotic cat on his bed at the Iron Mountain V.A. Submitted photo

“A lot of them are feeling very lonely. They can’t see their pets or their family. He said, ‘Sometimes I talk to the cat and the cat meows back at me. They’re like a real cat.’ He laughs and smiles when he talks about his cat,” said LaPalm.

Michelle Matuszak, Regional Program Manager, Service to the Armed Forces, shares the difficulty in finding valuable ways to support veterans when they’ve been isolated and unable to host events, including the typical visits and activities with Red Cross volunteers and staff. While the robotic pet program may be a bit unusual, she said feedback from staff V.A.s and veterans homes shows an innovative spirit in providing all that is possible for those who served in the military.

“It’s reassuring that this is something that is benefitting the veterans as well as the staff. It’s been heart-breaking to hear over the past year with COVID, [how] everything is shut down,” Matuszak said. “Figuring out how we can [still] connect with the veterans, connect with the staff, and to hear that the veterans really are building relationships with these robotic pets, it is unique.”

As the pandemic subsides brings the hope that more in-person and typical events and activities would return. But LaPalm and Matuszak both said the battery-powered pups and kitties should stick around after the pandemic because of their proven boost to veterans facing loneliness or isolation.

“There is always the need for social and emotional support. It’s robotic, but it gives you attention back, it gives you an interaction,” LaPalm said. “It’s a key piece of their needs.”

Your support of our Service to the Armed Forces mission makes programs like this possible. Click here for more ways we support veterans, service members and their families and to find out how you can get involved.

On Red Cross’ 140th, a Washburn donor reflects on pins and friendly competition

By Laura McGuire, American Red Cross

Today, May 21, 2021, the American Red Cross marks its 140th anniversary. During that remarkable and wide-reaching history that started with Clara Barton in 1881, people have come up with all manners of appreciation and distinction with their involvement.

For Jeffrey Johnson, of Washburn, his life-saving involvement includes a bit of family and a bit of history.

Jeffrey Johnson, avid American Red Cross blood donor and pin collector.

In 2001 Johnson began donating blood and giving consistently. Between his generous donations and his late father’s donations, the family has surpassed the 16-gallon milestone by simply demonstrating the act of kindness.

The Johnson family knows friendly competition is a good thing especially when it involves a greater good.

“My father was a regular donor and has donated at least 88 times and has 11 pins,” said Johnson. “I just donated my 40th pint and just received my fifth pin. I don’t believe I can surpass my father’s record, but I will try.”

The Red Cross pin culture dates as far back as the early 1900s. The organization bestowed pins on financial donors as a token of appreciation, nurses for their service – even giving pins for people who completed Red Cross water safety classes. The tradition continues today, with people earning pins for years of service, important projects, noteworthy achievements, national large-scale disaster deployments and blood donations.

The average whole blood donation is about one pint of blood, and eight pints equals a gallon. For every gallon of blood donated, a donor is awarded a pin from the Red Cross.

Johnson admires his family collection of Red Cross blood donor pins and looks forward to collecting more. He gives blood as often as he can at the various Red Cross blood drives in Ashland and Washburn.

The blood donor recognition pins pile up for every life-saving benchmark by Johnson.

“I admire by father’s commitment to donate blood and thought the pins were special, but now I realize they helped sparked my passion to donate,” said Johnson. “I am motivated to donate because it seems to be such a simple way to help other who are in need.”

To encourage others who may be hesitant to donate Johnson says, “Hydrate and eat a good meal prior to donating. Relax, it usually goes very well and the benefits it provides to others are well worth it!”

Every two seconds in the United States blood is needed to respond to patient emergencies, including accident and burn victims, heart surgery and organ transplant patients, and those receiving treatment for leukemia, cancer or sickle cell disease. The Red Cross must collect nearly 13,000 blood and more than 2,600 platelet donations every day for the patients at about 2,500 hospitals nationwide. Make your appointment at

Lifeguard receives a “billion-star rating”, national honors for saving child’s life

By Laura McGuire, American Red Cross

On Aug. 27, 2020, Jayden Taylor was lifeguarding at a pool at Wilderness Resort in Wisconsin Dells when she saw a child go under water. That’s when her instincts and American Red Cross training kicked in.

The young child was a tired swimmer who ventured out too far in the pool and was overcome by a wave. Jayden rushed into the water, rescued the child and returned the child to her parents mere moments after the whole incident started.

Jayden Taylor from her lifeguard post in Wisconsin Dells.

“I didn’t see myself in the moment, the only vision I had was to help the child,” said Jayden. “Thanks to the training I received as a lifeguard, my quick actions and adrenaline kicked in. I was lucky to be in the right place at the right time. It shows your skills and trainings are always with you and you never know when you might need them.”  

This was the first water rescue for Jayden, who still works at the Wilderness and looks forward to seeing the child again in the future. The pool rescue has been followed by recognition on two fronts.

Madelyn Lorentz from her home, safe after a swimming scare.

About a month after the incident, Jayden received a thank-you note from the child, who gave her “a billion-star rating” for saving her life. And on May 20, Jayden was presented with the Lifesaving Award for Professional Responders, a national recognition from the Red Cross that includes a certificate and citation for her pool heroics. This is one of the highest awards given by the American Red Cross to an individual who saves or sustains a life by using skills and knowledge learned in a Red Cross Training Services course. This action exemplifies the highest degree of concern of one human being for another who is in distress.

Shortly after Jayden’s rescue, nine-year-old, Madelyn Lorentz wrote a thank you to Jayden for saving her life and sent it to the Wilderness. In the note she gave Jayden a “billion star” rating. The thoughtful note sparked the interest of the aquatics director who shared the letter with the Red Cross. The Red Cross conducts the resort’s lifeguard training.

Madelyn’s thank-you note to Jayden.

Kyle Kriegl, Executive Director, Southwest Wisconsin Chapter of the Red Cross, said he believes Jayden’s actions can compel others to take swim safety training and to become lifeguards.

“We are proud to honor Jayden for her courageous actions,” Kriegl said. “We hope that her story will inspire others to learn these lifesaving skills. We need more heroes in the community who are trained and ready to jump into action.”

Watch a video of Jayden sharing more on her heroic water rescue here.

It only takes a moment. A child or weak swimmer can drown in the time it takes to reply to a text or apply sunscreen. Death and injury from drownings happen every day. The Red Cross believes that by working together to improve water competency – which includes swimming skills, water smarts and helping others – will make water activities safe and fun.

You can be trained in CPR, First Aid, lifeguarding and other life-saving skills. Sign up here for virtual and in-person lessons from the American Red Cross.

Red Cross blood drive held in memory of Betty “Bingo” McMillin

By Laura McGuire, American Red Cross

The community is invited to give blood in memory of Betty “Bingo” McMillin at a special American Red Cross blood drive Saturday, May 22 from 10 a.m. to 3 p.m. at De Forest Public Library, 203 Library St. 

Betty was diagnosed with myelodysplastic syndrome, a cancer in which immature blood cells located in the bone marrow fail to mature into healthy blood cells. In addition, Betty developed hemolytic anemia, a blood disorder in which red blood cells are destroyed faster than they can be made.

Betty “Bingo” McMillin

Individually these conditions require a patient to receive a significant amount of blood products. Having these two conditions simultaneously required Betty to receive weekly blood transfusions. Thanks to generous blood donors, blood was available to help Betty maintain her life and allowed her to spend an extra year with her family. Betty passed away March 2020.  

“Due to a blood shortage, there were many times when my mom would wait hours for her blood to be delivered,” said, Jamie McMillin, Betty’s daughter. Because her mother’s hemoglobin levels were low, Betty lacked energy and felt horrible. “I knew she was suffering, and she never complained. She was just happy to get the blood because she knew the next day, she would be able to walk again, be with her friends and be at home with her dog, Teddy.”

“I want to honor my mother by having this blood drive,” said McMillin. “I would like to see the entire community come together to support others in need by giving blood. I think we need to make high school students aware that they are able to help, especially young donors that may have not donated before, with great hopes that they continue to donate blood throughout their lives.” 

This blood drive is being sponsored by the Sun Prairie Storm swim team and it is anticipated to collect 44 lifesaving donations to help patients in need.

Donated blood may be used to help accident victims, surgery patients, organ transplant patients, and those receiving treatment for leukemia, cancer or sickle cell disease. There is no substitute for donated blood products.

Every day, the Red Cross must collect more than 13,000 blood donations to meet the needs of hospital patients across the country. Blood donors of all types are needed. Those with types O, A negative and B negative blood are encouraged to make a Power Red donation at this blood drive. Power Red donors give a concentrated dose of red blood cells during a single donation, allowing them to maximize their impact. Make an appointment at

Former airman from Spooner continues to aim high by donating lifesaving blood

By Laura McGuire, American Red Cross

Armed Forces Day is a federal holiday observed annually on the third Saturday of May. It is a day dedicated to honoring men and women who currently serve in the United States’ armed forces. In support of this day, the American Red Cross pays tribute to James Bishop, from Spooner, a former airman who started giving blood in the 1970s.

Bishop got directly involved in the need for blood when a commanding officer underwent surgery at their base.

“In 1972 at Great Falls, Montana, Malmstrom Air Force Base, the ‘Sarge’, a great guy, was having open heart surgery,” said Bishop.

“We got word that donating blood would defray the cost of his surgery and would generally help him. We were told our blood would replace any of the units he used. About 20 of us piled into cars and went downtown to the blood donation center.”

The “Sarge” eventually recovered thanks to the blood products available and he returned to duty. “After donating, we all felt pretty good about it.”

Bishop donated over two gallons of blood over his four-year tour and continues to donate today at the Red Cross Community Blood Drive in Spooner.

Every two seconds in the United States blood is needed to respond to patient emergencies, including accident and burn victims, heart surgery and organ transplant patients, and those receiving treatment for leukemia, cancer or sickle cell disease. The Red Cross must collect nearly 13,000 blood and more than 2,600 platelet donations every day for the patients at about 2,500 hospitals nationwide.

To encourage others who may be hesitant to donate Bishop says, “Your selfless giving makes you one of the noble many. I say continue the course. Do something outside of your comfort zone and give of yourself.”

In addition to providing biomedical services, the Red Cross proudly serves our nation’s military personnel and their families, including active duty, National Guard and Reserve, as well as veterans. For more than 135 years, the Red Cross has provided critical assistance to military families – beginning with our founder, Clara Barton, on Civil War battlefields. Recognizing service members and veterans is ingrained in the foundation of the Red Cross, on Armed Forces Day and throughout the year.

The Red Cross supports military members from the moment they enlist to the moment they separate from the service – and beyond. We offer critical assistance and resources to service members, veterans and their families globally 24 hours a day, seven days a week, 365 days a year. In 2020 alone, Wisconsin Region Red Cross staff and dozens of volunteers provided case services for 3,669 military personnel and their family.

Blood and platelet donors of all types are needed this month to help ensure blood products are available for patients now and into summer. In thanks for making it a summer full of life, those who come to give May 1-15 will receive a $5 Gift Card by email. Those who make it in to donate in May will also automatically be entered for a chance to win a travel trailer camper that sleeps five, powered by Suburban Propane.* Additional details are available at