You’re invited: virtual fundraising gala brings everyone together over southeastern Wisconsin heroes, Red Cross mission

MILWAUKEE, Wisc., May 4, 2020 – The 2020 Brave Hearts fundraising gala has gone virtual! Our signature spring fundraising event will now be hosted online, with free access to inspirational stories of heroes from southeast Wisconsin as well as fun opportunities to support the humanitarian mission of the American Red Cross.

This one-of-a-kind virtual event kicks off at 7 p.m. CST, Thursday, May 14 and lasts through Thursday, May 21. Each day is packed with hero stories, tantalizing auction items and new ways to back the Red Cross mission. Attendance for this virtual event is free, with plenty of exciting chances to boost the life-saving work of the Red Cross.

WI-Brave-Heart-Virtual=Event-1920x720Chosen across a handful of categories, honorees at this year’s Brave Hearts represent the best in spirit, service and action in our communities. The 2020 heroes are:

Rachel Nelson – Adult Good Samaritan Hero

Eva Welch & Shelly Sarasin (Street Angels) – Community, Safety, Security & Resiliency Hero

Milwaukee Fire Department Lt. Mike Ball – From the Heart Hero

George Koerner – Military Hero

Darnell Easterly, David Easterly & DeAngelo Lee (All4Kidz) – Youth Good Samaritan Heroes

Melinda Schultz – Hero of the Year

Brave Hearts is made possible by incredible, generous support from organizations in southeast Wisconsin. Lead supporters this year include Northwestern Mutual, Nicholas Company, Molson Coors, Johnson Controls and State Farm. All proceeds benefit the programs and people helped by the Southeast Wisconsin Chapter of the American Red Cross.

You can also show your support in this fun, interactive and free week-long event. Sign up by clicking here and make sure to share on your social media platforms.

Questions on sign up or getting involved? Contact our events specialist Jen Allen at Jennifer.allen5@redcross.org.

About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org, or follow us on Twitter, Facebook and Instagram.

Readiness, Service and a Fire Close to Home: Our First Year Together

By Mark Thomas, Wisconsin Region CEO & Southeast Wisconsin Chapter Executive, American Red Cross

It was December 2018 and, as always with the holidays, it was time for family updates. Checking in with siblings, relatives, loved ones, a roundup on new jobs, relationships, babies and other benchmarks.

From my sister, the update was initially grim: my nephew in Racine had suffered a home fire.

Mark Thomas headshot proThat’s the kind of news that puts so much into perspective. She said he and his girlfriend had gotten out safely. They lost many possessions, including gifts from the holidays. But, as my sister said, they had hope right after the fire, because that’s when they received comfort and help from volunteers at the American Red Cross.

My sister and nephew didn’t even know I had started a new career at the Red Cross. This was just weeks after I had joined. The story from my sister was an unfiltered acknowledgement that fires didn’t just happen to other people. And that hope and help came from the Red Cross for everyone in need, my family included.

Once I had the chance to share about my new role at the Red Cross, I knew from my family’s story that I had come to the right place.

I’m happy to report that my family is back in their place and on solid footing. As for me, I’m now at one year as Regional CEO and Southeast Wisconsin Chapter Executive with the Red Cross. On this anniversary and during a time of year when people are extra reflective, I wanted to revisit a few of the milestone moments from another outstanding year of service by your Red Cross in Wisconsin. I also wanted to share a big lesson I’ve learned and the vision I have for the time ahead.

But back to 2019. As the anecdote I shared at the start shows, our programs and mission became very real in my life right away. Here are a few, high-level bullets of the stand-out moments our Region has been involved with over the past 12 months:

January

  • Received the “Region of the Year” recognition for the fundraising success of my predecessors and present leaders on our fund development team
  • Brought together our Southeast Chapter Board for my first full meeting (special shout-out to board chair Becky Fitzgerald for your leadership and guidance)

February

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With our team at the Milwaukee Stand Down, held at the Armory. 

March

  • Met people displaced by a large-scale apartment fire in Bayside, including a dear friend and a local reporter brave enough to share her story
  • At a shelter from ice jam flooding in Fond du Lac, watched as strangers brought a turkey on their Harley for people who were displaced, and was impressed by all the volunteers who kept spirits high (my teenage daughter was wowed, too, and impressed me by putting on a Red Cross vest and pitching in)

April

  • Welcomed and enthused by our staff at our first, in-person meeting in Madison
  • Those feelings multiplied this same month on an introductory meeting with my national colleagues at the historic Red Cross headquarters in Washington, D.C.

May

June

July

  • Able to notch success in nearly every way for our fiscal year, which ended in June
  • Completed my first CPR training
  • Worked alongside local and national Red Cross teams at the LULAC Convention in downtown Milwaukee
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Meeting disaster volunteer Ryan Clancy before he headed to help during Hurricane Dorian. Also met a few members of the Milwaukee media, who helped share Ryan’s journey.

August

  • Talked with volunteers as they flew off to the large-scale response to Hurricane Dorian and other flooding and fires – what an impressive machine to help people in desperate need

September

October

  • Grateful to have Greg Novinska take a new role with our biomedical services team, my colleague in everything happening behind the scenes to merge the full power of the Red Cross for people in our state

November

  • Cold weather came early, and with it, the typical spike in home fires … thankfully, our volunteers around the state have once again answered the call for families displaced by this every-day disaster
  • Had important discussions around inclusion and diversity with our talented Wisconsin leadership team, such a vital part of plans to make our organization the best place it can be for everyone

December

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Kids in Milwaukee enjoying swim lessons, with the promise of many more to come thanks to the Centennial Campaign and Milwaukee Rec.

There has been so much from those events and more that have impressed, humbled and energized me about the work we do. From it all, two ideas stand out.

The first is readiness. That word – readiness – means so much more to me, now that I’ve seen us in action. Home fires, floods, staff meetings, volunteer recruitment, fundraising, blood collection, outreach to military families … even as these words are coming together, our teams in Osseo are wrapping up a reception center for people affected by a massive car pile-up. Just before I pulled together these thoughts, one of our long-time and wonderful volunteers, Marge, stopped in and reminded me of the value of openness and being ready to share her passion and ideas for our mission. The countless ways readiness is part of our service at the Red Cross keeps what we do exciting and important.

From that important lesson on readiness, I have a solid foundation on how we build for the days ahead. We have a very strong network across Wisconsin. I am committed to making sure our core service is focused on our customers – including people in need, our volunteers and our supporters – and that it remains inclusive to all. There have been incredible people who have sustained and led this organization for more than 100 years in our state. I will carry that legacy of service. And I aim to make sure every community we serve knows the Red Cross is here to help, the right way. With you, I know we can help our friends, family and neighbors in need for the next 100 years – and beyond.

Installing smoke alarms and peace of mind

by Justin Kern, American Red Cross of Wisconsin

For Renee Hovland and Ms. Bowman, volunteers installed peace of mind along with smoke alarms during recent communitywide events.

The two Wisconsin residents welcomed Red Cross volunteers and partners into their respective homes as part of “Sound the Alarm, Save a Life,” a national campaign to reduce injury and death from home fires.

Madison STASAL volunteers prep

Volunteers receive tools, alarms and instruction in Madison at event host, American Family Insurance HQ.

Hundreds of volunteers teamed up with a goal to install 1,400 smoke alarms during separate, daylong events in Milwaukee and Madison. Other cities and counties have or will hold their own installation roundups. (Click here to sign up for a free smoke alarm installed as part of this ongoing campaign.)

During the recent communitywide events in Milwaukee and Madison, Renee and Ms. Bowman shared the stories behind their installations.

‘It means the world to me’
Renee Hovland and her family know firsthand the impact of a house fire.

On the afternoon of New Year’s Eve, 11 years ago, a candle burned out of control and “took down our whole house,” she said. Seven fire crews came to the site of their house in McFarland, on the outskirts of Madison, even tapping a neighbor’s pool to help contain the blaze.

The Hovlands – Renee, her husband Eric, their two daughters, plus three dogs and two cats – lost that home and all their possessions. But, they were alive and unscathed. They rebuilt on the same property.

Madison Sound the Alarm install family

Charles installs an alarm at the Hovland house with his family team, Crystal (center) and Samantha.

So, when they received a flyer about the fire department and Red Cross teaming up to install smoke alarms on May 5, Renee made an appointment.

“We had hardwired smoke detectors when we rebuilt and some of them are past the date that they’re still working,” Renee said. “It’s been something that’s bothering me, knowing that don’t have current alarm equipment that’s working. To me, this is a huge deal.”

A volunteer team of four family members installed five smoke alarms in the Hovland house and talked through an escape plan with Eric. As Renee brought their dogs outside to prevent a distraction, she reflected on the sense of security she’s gained from the free installations.

“It means the world to me,” she said. “I honestly can’t afford to buy that many [smoke alarms] and putting them up on a ladder, with my health, I can’t do that. It’s huge, a huge help.”

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In his Milwaukee kitchen, Donta Geter, right, talks through a fire escape plan with Red Cross volunteer Shelly Grasso.

‘That’s a blessing’
Donta Geter invited a team of Red Cross volunteers from Marquette University into his family’s majestic, three-story red brick home in Milwaukee’s Cold Spring Park neighborhood on April 28. Donta pointed to a few spots in and around the living room that lacked a working smoke alarm. Then, he helped his grandmother – who introduced herself as “Ms. Bowman” – into the kitchen to establish a fire escape plan with volunteer Shelly Grasso.

Shelly drew an escape map onto a dry erase board with input from Donta and Ms. Bowman, as the other volunteers snaked their way up the home’s back stairwell to install alarms on the second story and in the attic.

“Nope, we don’t have a plan,” said Ms. Bowman. “We were always under the assumption that if there’s a front entrance and a back exit, you go out [of one of those]. But … you might have to go out of one of these windows!”

Milwaukee Sound the Alarm pin 2018Ms. Bowman and Donta talked with Shelly about the best ways to get out in the event of a disaster, and then posted that map on their refrigerator. In the meantime the other volunteers had finished installing three new alarms and replacing another.
Ms. Bowman remarked: “Thank you for all of this. That’s a blessing.”

For more information on the home fire safety campaign – including installation signups and volunteering – click here.