Mosaic partnership brings “extra protection” to northwestern Wisconsin homes

By Justin Kern, American Red Cross

Rebecca Eliasen signed up for cable and phone service at her Barron, Wisconsin home. Her telecommunications installer also brought her peace of mind.

Mosaic Nate Rebecca install in Barron Nov 2018

Rebecca Eliasen, right, chatted with Nate Froehlich as he installed a new smoke alarm in her Barron home.

Nate Froehlich, a service technician with Mosaic Telecom, installed a smoke alarm at Eliasen’s home recently, as part of a trailblazing partnership with the American Red Cross of Wisconsin. Eliasen lives in the home with her boyfriend and her son, and she said she was relieved to be able to have the Mosaic technician check her existing smoke alarms and add one in the basement.

“It’s nice to have the extra protection, the extra safety,” said Eliasen. “You can never have too many, in case you can’t hear it or you’re a heavy sleeper.”

In the partnership, Mosaic technicians have been trained by the Red Cross to install free smoke alarms during scheduled service calls in and around Barron County. Mosaic is the first telco in the U.S. to perform these types of installs with the Red Cross. As of Nov. 15, one month into the partnership, Mosaic technicians had already installed 38 smoke alarms in homes across Barron County. The timing of the partnership is important, too, as winter weather brings with it an increase in home fires.

Barron ARC Mosaic install house

The Mosaic and Red Cross partnership brought more than 30 smoke alarms into northwestern Wisconsin homes in just the first month.

Across Wisconsin, the American Red Cross brings together volunteers, fire departments and corporate partners to install thousands of smoke alarms in homes. Some are done in single-day events, others in sporadic scheduling. It’s part of a nationwide campaign that, since 2014, has directly saved the lives of more than 470 people, including a family from Janesville.

Kyle Kriegl, Chapter Executive for the American Red Cross of Wisconsin – Northwestern Chapter, said the addition of Mosaic’s team “will make great strides toward improving home fire safety and awareness for residents in this part of the state.”

Shanna Roe, Marketing Specialist at Mosaic Telecom, said that it was easy to add the smoke alarms to their work flow when considering the wider aims for the community.

“The decision for Mosaic to partner with the Red Cross in the implementation of this program was simple – we are working together to save lives,” Roe said.

Along with the Mosaic partnership, free smoke alarms and home fire escape plans are available to anyone in need. To sign up, go to GetASmokeAlarm.org.

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Installing smoke alarms and peace of mind

by Justin Kern, American Red Cross of Wisconsin

For Renee Hovland and Ms. Bowman, volunteers installed peace of mind along with smoke alarms during recent communitywide events.

The two Wisconsin residents welcomed Red Cross volunteers and partners into their respective homes as part of “Sound the Alarm, Save a Life,” a national campaign to reduce injury and death from home fires.

Madison STASAL volunteers prep

Volunteers receive tools, alarms and instruction in Madison at event host, American Family Insurance HQ.

Hundreds of volunteers teamed up with a goal to install 1,400 smoke alarms during separate, daylong events in Milwaukee and Madison. Other cities and counties have or will hold their own installation roundups. (Click here to sign up for a free smoke alarm installed as part of this ongoing campaign.)

During the recent communitywide events in Milwaukee and Madison, Renee and Ms. Bowman shared the stories behind their installations.

‘It means the world to me’
Renee Hovland and her family know firsthand the impact of a house fire.

On the afternoon of New Year’s Eve, 11 years ago, a candle burned out of control and “took down our whole house,” she said. Seven fire crews came to the site of their house in McFarland, on the outskirts of Madison, even tapping a neighbor’s pool to help contain the blaze.

The Hovlands – Renee, her husband Eric, their two daughters, plus three dogs and two cats – lost that home and all their possessions. But, they were alive and unscathed. They rebuilt on the same property.

Madison Sound the Alarm install family

Charles installs an alarm at the Hovland house with his family team, Crystal (center) and Samantha.

So, when they received a flyer about the fire department and Red Cross teaming up to install smoke alarms on May 5, Renee made an appointment.

“We had hardwired smoke detectors when we rebuilt and some of them are past the date that they’re still working,” Renee said. “It’s been something that’s bothering me, knowing that don’t have current alarm equipment that’s working. To me, this is a huge deal.”

A volunteer team of four family members installed five smoke alarms in the Hovland house and talked through an escape plan with Eric. As Renee brought their dogs outside to prevent a distraction, she reflected on the sense of security she’s gained from the free installations.

“It means the world to me,” she said. “I honestly can’t afford to buy that many [smoke alarms] and putting them up on a ladder, with my health, I can’t do that. It’s huge, a huge help.”

Donta and Shelly Grasso STASAL Milwaukee 2018.jpg

In his Milwaukee kitchen, Donta Geter, right, talks through a fire escape plan with Red Cross volunteer Shelly Grasso.

‘That’s a blessing’
Donta Geter invited a team of Red Cross volunteers from Marquette University into his family’s majestic, three-story red brick home in Milwaukee’s Cold Spring Park neighborhood on April 28. Donta pointed to a few spots in and around the living room that lacked a working smoke alarm. Then, he helped his grandmother – who introduced herself as “Ms. Bowman” – into the kitchen to establish a fire escape plan with volunteer Shelly Grasso.

Shelly drew an escape map onto a dry erase board with input from Donta and Ms. Bowman, as the other volunteers snaked their way up the home’s back stairwell to install alarms on the second story and in the attic.

“Nope, we don’t have a plan,” said Ms. Bowman. “We were always under the assumption that if there’s a front entrance and a back exit, you go out [of one of those]. But … you might have to go out of one of these windows!”

Milwaukee Sound the Alarm pin 2018Ms. Bowman and Donta talked with Shelly about the best ways to get out in the event of a disaster, and then posted that map on their refrigerator. In the meantime the other volunteers had finished installing three new alarms and replacing another.
Ms. Bowman remarked: “Thank you for all of this. That’s a blessing.”

For more information on the home fire safety campaign – including installation signups and volunteering – click here.