You’re invited: virtual fundraising gala brings everyone together over southeastern Wisconsin heroes, Red Cross mission

MILWAUKEE, Wisc., May 4, 2020 – The 2020 Brave Hearts fundraising gala has gone virtual! Our signature spring fundraising event will now be hosted online, with free access to inspirational stories of heroes from southeast Wisconsin as well as fun opportunities to support the humanitarian mission of the American Red Cross.

This one-of-a-kind virtual event kicks off at 7 p.m. CST, Thursday, May 14 and lasts through Thursday, May 21. Each day is packed with hero stories, tantalizing auction items and new ways to back the Red Cross mission. Attendance for this virtual event is free, with plenty of exciting chances to boost the life-saving work of the Red Cross.

WI-Brave-Heart-Virtual=Event-1920x720Chosen across a handful of categories, honorees at this year’s Brave Hearts represent the best in spirit, service and action in our communities. The 2020 heroes are:

Rachel Nelson – Adult Good Samaritan Hero

Eva Welch & Shelly Sarasin (Street Angels) – Community, Safety, Security & Resiliency Hero

Milwaukee Fire Department Lt. Mike Ball – From the Heart Hero

George Koerner – Military Hero

Darnell Easterly, David Easterly & DeAngelo Lee (All4Kidz) – Youth Good Samaritan Heroes

Melinda Schultz – Hero of the Year

Brave Hearts is made possible by incredible, generous support from organizations in southeast Wisconsin. Lead supporters this year include Northwestern Mutual, Nicholas Company, Molson Coors, Johnson Controls and State Farm. All proceeds benefit the programs and people helped by the Southeast Wisconsin Chapter of the American Red Cross.

You can also show your support in this fun, interactive and free week-long event. Sign up by clicking here and make sure to share on your social media platforms.

Questions on sign up or getting involved? Contact our events specialist Jen Allen at Jennifer.allen5@redcross.org.

About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org, or follow us on Twitter, Facebook and Instagram.

“You can tell that they care”: Greenfield man finds hope in people helping each other under the weight of COVID-19 and an apartment fire

By Justin Kern, American Red Cross

Jessie Austin saw the smoke pumping out of his Greenfield apartment building, could see the flashing fire truck lights. But his mind was elsewhere.

Austin said he had “déjà vu” to other traumatic events in his life, like a fire during his youth that took a friend’s mother, and his experiences in the Army during the evacuation of Vietnam in the 1970s.

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Jessie Austin shares from a hotel in Milwaukee, a temporary home as he works on next steps in his recovery with the American Red Cross and others.

With his own apartment and belongings uncertain, under the shared stress of a global pandemic, Austin said he knew the “best way to deal with things was to get them out.” He started talking – with his neighbors on scene, on the phone with his counselor from the U.S. Department of Veterans Affairs, and multiple times each day with volunteers from the American Red Cross.

“[T]he volunteers from the Red Cross … they are very committed, compassionate people,” Austin said Thursday from a hotel sheltering operation where he and 10 other residents were staying.

“They don’t do a whole lot of talking; they’re there for support, like a sounding board. It’s … easy conversation because you can tell that they care. That’s the main thing. I’m very appreciative of them.”

In all, 19 people were displaced by the apartment building fire on April 20 and the Red Cross has worked with the residents on resources and recovery plans. In the time of COVID-19, crucial disaster response and recovery work persists – including a higher-than-normal rate of home fires for this time of year – with disaster teams adding extra safety steps along the way like daily health checks, an emphasis on virtual interactions, and masks and gloves whenever out in the field.

GF fire Jessie food Jim Robin Berzowski

American Red Cross volunteers Robin Berzowski, right, and Jim Berzowski, bring ‘room service’ meals to Jessie Austin, who was one of nearly 20 people displaced by a recent fire in Greenfield. The food drop offs are part of additional health and safety steps by disaster workers amid COVID-19.

It was the weight of the pandemic that turned Austin downright philosophical as he shared his story, his soft voice underscoring the importance he finds in keeping up hope and finding a way to help others. In a hat that read “United States of America” and prepping his hot lunch brought by Red Cross volunteers from a local diner, Austin expressed the deeper values he sees amid this unsettled moment.

“This Coronavirus thing, I’m telling people, look at what’s really going on. This thing is causing us to lean on each other and to continue to understand what life is all about. It’s about people helping each other. That’s what counts, that’s what’s important,” he said. “It’s the respect, knowing that you’ve been cared about, knowing that you count, knowing that in the long run, it’s time that is the most precious thing that we have.”

The spirit of people like Austin looking out for each other and sharing what help is available has been evident to Red Cross Disaster Action Team (or DAT) volunteers Jim and Robin Berzowski.

The couple has led food deliveries from generous Milwaukee restaurants like Don’s Diner and Landmark Family Restaurant, to the hotel sheltering the apartment complex residents. The dynamic duo of Jim and Robin – jokingly known as “DATman and Robin” among the Southeast Wisconsin disaster team – said they’ve felt grateful to be able to bring tasty meals to the residents, though the social distancing and other health steps have taken some getting used to.

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Food pick up on April 23 from a Milwaukee restaurant, with meals destined for residents of a recent apartment building fire, one of many fires during an unusually busy spring.

As they delivered spaghetti dinners to each room at the hotel shelter Thursday, residents like Jessie gave quick updates on talks with their Red Cross caseworkers, and others let Jim and Robin know what they had heard from their neighbors earlier that day.

“We’re helping but they’re helping each other out, too,” Jim Berzowski said.

For more information on the response to COVID-19 in Wisconsin and the U.P. of Michigan – including ways you can get involved – visit this site.

Introducing: Lisa Weisman, new Regional Chief Development Officer, American Red Cross of Wisconsin

By Justin Kern, American Red Cross

Lisa Weisman said she was eager to join the American Red Cross for the chance to work with a team that “contributes to the community and has a direct impact” on people in need.

The Red Cross mission is a lot of things, but it isn’t shy. Just one month into her new role, with Coronavirus affecting all aspects of our lives, Weisman has had the chance to make a direct impact on our mission, including promotion of blood donations, connections with board directors and supporting ongoing disaster relief.

Lisa Weisman ARC with painting

Lisa Weisman, new Regional Chief Development Officer, at the American Red Cross offices in Milwaukee.

“To me, I’m looking for those one-on-ones to create relationships with a donor, that bring them joy in the organization’s mission,” she said.

Making the match between donor passion and Red Cross response has brought a quick turnaround with support, including more than $1 million in new gifts in early April. Weisman said that all happens because of the Red Cross reputation to respond in inspiring fashion during the most trying times.

“I’m so honored to be part of a strong and effective team and an organization revered and trusted for its impact here and throughout the world,” she said.

Weisman brings a strong pedigree in fund development and nonprofit leadership from agencies such as the United Performing Arts Fund, Leukemia & Lymphoma Society, Best Buddies International, Cystic Fibrosis Foundation and, most recently, Concordia University. In preparation for her new role with the Red Cross, she made connections to our mission already in her own life, with the military service held by many family members and her husband’s “hardcore” dedication to regularly give blood.

In a Region that has proven to be a leader – the Wisconsin Region was named 2018 “Region of the Year” in this Division of the Red Cross – Weisman said she sees opportunities to be part of a team that can mold even more leaders.

“I’m looking for that mentoring and strategy, to bring people along and help them learn more about fundraising. It was that coaching type role that was part of what made this career so attractive,” she said.

Lisa, her husband and their teen daughter (along with a golden retriever) live in Brookfield. She also has three stepchildren and four grandchildren, spread across Georgia and Wisconsin. She calls herself a “big Broadway fan” as well as a fan of the Milwaukee Brewers; her family was able to watch Brewers spring training in Arizona just before gathering restrictions and cancellations from COVID-19.

To share your ideas on bringing the Red Cross mission to life, or to just say hello, connect with Lisa on LinkedIn or at lisa.weisman@redcross.org.

Readiness, Service and a Fire Close to Home: Our First Year Together

By Mark Thomas, Wisconsin Region CEO & Southeast Wisconsin Chapter Executive, American Red Cross

It was December 2018 and, as always with the holidays, it was time for family updates. Checking in with siblings, relatives, loved ones, a roundup on new jobs, relationships, babies and other benchmarks.

From my sister, the update was initially grim: my nephew in Racine had suffered a home fire.

Mark Thomas headshot proThat’s the kind of news that puts so much into perspective. She said he and his girlfriend had gotten out safely. They lost many possessions, including gifts from the holidays. But, as my sister said, they had hope right after the fire, because that’s when they received comfort and help from volunteers at the American Red Cross.

My sister and nephew didn’t even know I had started a new career at the Red Cross. This was just weeks after I had joined. The story from my sister was an unfiltered acknowledgement that fires didn’t just happen to other people. And that hope and help came from the Red Cross for everyone in need, my family included.

Once I had the chance to share about my new role at the Red Cross, I knew from my family’s story that I had come to the right place.

I’m happy to report that my family is back in their place and on solid footing. As for me, I’m now at one year as Regional CEO and Southeast Wisconsin Chapter Executive with the Red Cross. On this anniversary and during a time of year when people are extra reflective, I wanted to revisit a few of the milestone moments from another outstanding year of service by your Red Cross in Wisconsin. I also wanted to share a big lesson I’ve learned and the vision I have for the time ahead.

But back to 2019. As the anecdote I shared at the start shows, our programs and mission became very real in my life right away. Here are a few, high-level bullets of the stand-out moments our Region has been involved with over the past 12 months:

January

  • Received the “Region of the Year” recognition for the fundraising success of my predecessors and present leaders on our fund development team
  • Brought together our Southeast Chapter Board for my first full meeting (special shout-out to board chair Becky Fitzgerald for your leadership and guidance)

February

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With our team at the Milwaukee Stand Down, held at the Armory. 

March

  • Met people displaced by a large-scale apartment fire in Bayside, including a dear friend and a local reporter brave enough to share her story
  • At a shelter from ice jam flooding in Fond du Lac, watched as strangers brought a turkey on their Harley for people who were displaced, and was impressed by all the volunteers who kept spirits high (my teenage daughter was wowed, too, and impressed me by putting on a Red Cross vest and pitching in)

April

  • Welcomed and enthused by our staff at our first, in-person meeting in Madison
  • Those feelings multiplied this same month on an introductory meeting with my national colleagues at the historic Red Cross headquarters in Washington, D.C.

May

June

July

  • Able to notch success in nearly every way for our fiscal year, which ended in June
  • Completed my first CPR training
  • Worked alongside local and national Red Cross teams at the LULAC Convention in downtown Milwaukee
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Meeting disaster volunteer Ryan Clancy before he headed to help during Hurricane Dorian. Also met a few members of the Milwaukee media, who helped share Ryan’s journey.

August

  • Talked with volunteers as they flew off to the large-scale response to Hurricane Dorian and other flooding and fires – what an impressive machine to help people in desperate need

September

October

  • Grateful to have Greg Novinska take a new role with our biomedical services team, my colleague in everything happening behind the scenes to merge the full power of the Red Cross for people in our state

November

  • Cold weather came early, and with it, the typical spike in home fires … thankfully, our volunteers around the state have once again answered the call for families displaced by this every-day disaster
  • Had important discussions around inclusion and diversity with our talented Wisconsin leadership team, such a vital part of plans to make our organization the best place it can be for everyone

December

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Kids in Milwaukee enjoying swim lessons, with the promise of many more to come thanks to the Centennial Campaign and Milwaukee Rec.

There has been so much from those events and more that have impressed, humbled and energized me about the work we do. From it all, two ideas stand out.

The first is readiness. That word – readiness – means so much more to me, now that I’ve seen us in action. Home fires, floods, staff meetings, volunteer recruitment, fundraising, blood collection, outreach to military families … even as these words are coming together, our teams in Osseo are wrapping up a reception center for people affected by a massive car pile-up. Just before I pulled together these thoughts, one of our long-time and wonderful volunteers, Marge, stopped in and reminded me of the value of openness and being ready to share her passion and ideas for our mission. The countless ways readiness is part of our service at the Red Cross keeps what we do exciting and important.

From that important lesson on readiness, I have a solid foundation on how we build for the days ahead. We have a very strong network across Wisconsin. I am committed to making sure our core service is focused on our customers – including people in need, our volunteers and our supporters – and that it remains inclusive to all. There have been incredible people who have sustained and led this organization for more than 100 years in our state. I will carry that legacy of service. And I aim to make sure every community we serve knows the Red Cross is here to help, the right way. With you, I know we can help our friends, family and neighbors in need for the next 100 years – and beyond.

Do you know a local hero? Red Cross searching for Wisconsin nominees

For Brittany, it happened at the gym. Gagandeep and Chetna were on vacation. Leroy was volunteering.

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Brittany Sabin, center in red, gave life-saving CPR to a man who collapsed at her gym. Here, she poses with friends and family during the 2018 Brave Hearts awards in Menomonee Falls.

Acts of heroism are all around us, every day. The American Red Cross of Wisconsin celebrates those heroes at three events each year. We need your help to identify outstanding heroes in our community at these three Wisconsin events: Evening of Heroes in Wisconsin Dells, Heroes Breakfast in Eau Claire, and Brave Hearts in Milwaukee.

 

Whether they’re stepping up during a medical emergency to provide assistance or helping others through a lifetime of volunteerism, heroes reflect what is best about our community.

Do you know someone who should be recognized? Click the event titles below for nomination details, award categories and event information:

 

Leroy NW hero consoles fellow veteran screenshot

Leroy “Buzz” Thompson consoles a fellow veteran as part of his volunteer efforts, one of the reasons he was chosen for an award.

Evening of Heroes

Nominations due October 31st  

Eligible counties: Adams, Clark, Columbia, Crawford, Dane, Florence, Forest, Grant, Green, Iowa, Iron, Jefferson, Juneau, La Crosse, Lafayette, Langlade, Lincoln, Marathon, Marinette, Menominee, Monroe, Oconto, Oneida, Portage, Price, Richland, Rock, Sauk, Shawano, Taylor, Vernon, Vilas and Wood counties in Wisconsin and Houston County, Minnesota.

 

Heroes Breakfast

Nominations due December 31st

Eligible counties: Ashland, Barron, Bayfield, Buffalo, Burnett, Chippewa, Dunn, Eau Claire, Jackson, Pierce, Pepin, Polk, Rusk, Sawyer, St. Croix, Trempealeau, and Washburn.

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2018 honorees Chetna Mangat, at podium, and Gagandeep Singh used their backgrounds as doctors to save a life while on vacation. 

Brave Hearts

Nominations due December 31st

Eligible counties: Dodge, Kenosha, Milwaukee, Ozaukee, Racine, Walworth and Waukesha.

Questions? Please contact McKenna Olson at mckenna.olson@redcross.org

Historic Fundraising Concert to Benefit Disaster Victims

UMOS, Dist. 12 Alderman José G. Pérez and El Conquistador

Newspaper to Co host: HISTORIC FUNDRAISING CONCERT TO BENEFIT DISASTER VICTIMS featuring Multiple Grammy Winner and Living Legend Eddie Palmieri & his Latin Jazz Ensemble in a unique once-in-a-lifetime concert performance with local salsa musicians and a special appearance by Afro-Puerto Rican Jazz Virtuoso Dr. William Cepeda direct from Loiza, Puerto Rico. 

International and Locally known Puerto Rican Artists unite and donate their services to raise funds to aid victims of Hurricane Maria and Mexico Earthquakes

MILWAUKEE, Wisconsin (October 13, 2017) – UMOS, together with 12th District Alderman Jose G. Perez, and Publisher Victor Huyke will welcome Grammy Winner, Music Icon and Living Legend Eddie Palmieri & his Latin Jazz Ensemble in a special benefit performance to raise funds for victims of the natural disasters in Puerto Rico and Mexico on Saturday, October 28, 2017 10:00pm at the Potowatomi Hotel & Casino- Woodland Dreams Ballroom, 1721 W. Canal Street, Milwaukee, WI 53233. ALL ticket proceeds will be donated to charity thanks to the generosity of Mr. Palmieri, his sidemen, and all of the participating artists and volunteers.

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The recent catastrophic natural disasters in Central America and the Caribbean have directly impacted friends and families of many residents of Milwaukee County and Southeastern Wisconsin. An important humanitarian effort to aid victims has emerged from high profile musicians who are donating their time, talent and artistry to provide a dynamic entertainment experience while generating much needed monetary funds. The City of Milwaukee was honored to be the recipient of legendary musician Eddie Palmieri’s offer to donate 100% of his services on a precious Saturday evening time slot together with local and regional musicians in order to send aid directly to victims. Mr. Palmieri, winner of 10 Grammy Awards, an NEA Jazz Master Award-America’s highest honor for lifetime achievement in Jazz, is currently on a national tour entitled: “EP @ 80” celebrating his 80th birthday with innovative new music and a selection of classic hits most of which have become anthems throughout the US, Latin America, Europe and Asia. A volunteer committee of artists, elected officials, educators, and community activists quickly mobilized to produce and market the event. All three event co-hosts have a distinguished record of providing outstanding leadership and support to underserved communities. UMOS, a leading nonprofit community based advocacy agency has generously offered to support this humanitarian fundraiser and concert which follows its acclaimed annual Hispanic Awards Banquet scheduled to take place earlier that evening in an adjacent ballroom. The Palmieri Concert will take place promptly at 10 p.m. in the Woodland Dreams Ballroom of the Potowatomi Hotel & Casino, 1721 W. Canal Street, Milwaukee, WI 53233. Advance ticket purchase is highly recommended. Advance tickets available online at: www.eddiepalmiericoncertforprmx.mivoz.com. Donations will also be taken at the door and a select number of Special Discount Coupons will be available on a first come- first served basis to all patrons who attend the UMOS Hispanic Awards Banquet. A VIP package is available with premium seating and perks which include a private meeting with the artists, and signed poster or CD. All proceeds will go to the American Red Cross whose representatives will be on-hand to meet and share information about their relief efforts. It is anticipated that one or two actual Red Cross volunteers who are serving currently in Puerto Rico will be on hand to describe first hand accounts of relief efforts on the island.

Ticketing // Admission: Seating capacity is limited. Advance ticket purchase is highly recommended. Minimum advance donation is $40.00. Special VIP package $150.00 includes premium reserved seating, private meet and greet with artists and complimentary signed CD or Poster while supplies last. ONLINE TICKET PURCHASE AT: www.eddiepalmiericoncertforprmx.mivoz.com.

The event organizers and artists have set a minimum goal of $25,000.00 for disaster relief. All proceeds donated to: The American Red Cross. Thank you in advance for your anticipated cooperation. Artist websites: www.eddiepalmierimusic.com www.williamcepeda.com

Attorney Michael Reyes, event coordinator: 414-350-5522 michaelreyesmusic@gmail.com

Flood Relief Touted by Top State Leader

Surrounded by American Red Cross responders, corporate leaders and Wisconsin’s Governor, Scott Walker, Patty Flowers kicked-off a news conference to highlight flood relief efforts. She also issued a call to action for people to get involved by preparing for emergencies, donating their time as a blood donor, becoming a disaster responder in your own communities, of which the training is free, and by making a financial gift to support the ongoing relief efforts.

From left to right: Rebecca Fitzgerald (Johnson Controls Inc.), Patty Flowers (Red Cross Regional CEO), Laura Timm (Briggs & Stratton), Mary Lou Young (United Way of Greater Milwaukee & Waukesha), Governor Scott Walker, Jim Ladwig (SC Johnson), Tami Garrison (MillerCoors), Lisa Nelson (Walmart)

The Wisconsin region of the Red Cross responds to nearly 900 disasters annually and the recent 20-county flood counts as just one disaster. Overall, 90% of the Red Cross workforce is volunteer including the board of directors. Disaster teams have provided the following services during the flooding:

  • Opened and operated 10 shelters
  • Supported four Multi-agency Resource Centers
  • Distributed 9,360 relief items
  • Served more than 4,000 meals and snacks
  • Provided more than 250 health and mental health contacts.

In addition, the Disaster Distress Hotline at 1-800-985-5990 is open 24 hours a day for anyone who has been affected by the flood and may need additional emotional support.

Governor Walker shared that when he travels the state to disaster areas, he is always comforted knowing Red Cross responders are there.

All disaster assistance is free as it is a gift from the American people. All financial donations, large and small, make a tremendous impact as 91 cents of every dollar goes directly into programs and services. A $25 dollar donation provides a household with valuable clean-up supplies after a flood, while $200 covers the cost for a family of four to stay in a shelter, provide three meals, personal hygiene items and resources to begin recovery.

Business leaders joining in the news conference included Jim Ladwig, Director Global Community Affairs from SC Johnson who presented the Red Cross with a $100,000 check for disaster relief. Lisa Nelson from the Walmart Corporation also presented a $50,000 check — $25,000 of which will benefit the Wisconsin relief and $25,000 of which will support the Illinois response efforts. Four other Wisconsin companies made gifts of $10,000+ to help with the recent floods– Associated Bank, Logistics Health, Gold’n Plump and We Energies. With these donations, almost half the flooding expenses will be covered.

From left to right: Patty Flowers (Red Cross Regional CEO), Governor Scott Walker, Jim Ladwig (SC Johnson)

The Red Cross thanks its partners in the Annual Disaster Giving Program and Disaster Responder program who contribute $250,000 or more annually to ensure Red Cross has funds to support disaster relief: Johnson Controls, Kohl’s, Northwestern Mutual, Rayovac and SC Johnson.

The Red Cross is grateful to many corporate and community partners who donated goods, space and time to help reduce costs of the response.

With almost 900 disasters around the state each year, the fundraising needs are great so people can always count on the Red Cross during disasters.

You can help people affected by disasters like the recent floods and countless other crises by making a gift to American Red Cross Disaster Relief. Your gift enables the Red Cross to prepare for, respond to and help people recover from disasters big and small. Checks can be sent to the Milwaukee office at 2600 W. Wisconsin Avenue, Milwaukee, WI 53233. Visit redcross.org, call 1-800-RED-CROSS or text the word REDCROSS to 90999 to make a $10 donation.