Wisconsin Region spotlight: Q&A with Edita Emini

Every few months, we’re highlighting the incredible work toward the mission of the American Red Cross by one of our colleagues in the Wisconsin Region. Hopefully these short profiles provide a little light of positivity and inspiration across all lines of service in our humanitarian mission.

This latest profile is on Edita Emini, an Aquatics Sales Leader with our Training Services department, who has transitioned her passion for athletics into programs that make our communities healthier and safer. Questions were asked by members of the Region communications team, and edited for style and space.

American Red Cross: Tell us about your professional background and your role at the Red Cross. 

My career started at Carthage College where I was a graduate assistant for the soccer program. Upon completion of my graduate degree I then transitioned into the role of Manager of Athletic Faculties at Carthage College. Prior to the Red Cross, I was with Kiefer Aquatics as an Account Executive. The transition to the Aquatics Division within Red Cross Training Services from Kiefer Aquatics was natural, as I worked in the aquatics industry for four-plus years. 

The mission of the Red Cross connects us to so many people. Can you share an anecdote about someone whose life was affected by your role or work at the Red Cross? 

My father recently experienced cardiac complication. My role with the Red Cross and training within our CPR and AED program helped myself and my family react quickly, which made a big impact in his treatment!

How do you explain what you do to people outside the Red Cross? 

This is a good question! The Red Cross carries such a big brand. When I say I work for the Red Cross the assumption is with disaster or blood services. I explain to family and friends I work for the division that trains individuals and organizations in CPR, First Aid, Lifeguarding, etc. Not many are aware the Training Services Division is within the Red Cross. However, I am proud to say that our Red Cross brand and name is always talked highly upon when asked, where I work or what I do.

What is your hidden talent? Or a hobby you have that people may not know about?

I am a big sports nut! I follow college, NFL, etc.! I played college soccer at Carthage Soccer and grew up around sports my entire life.

What does the Red Cross mean to you?  

The Red Cross to myself and my family represents a brand and company that always does the right thing! This term is often used in our Division – do the right thing – and it has stuck with me. That term can be used in business, but most importantly throughout life. The Red Cross to me represents a company that is there during time of disaster to help and do the right thing; that same term applies to our division of blood services and training services.

What would you say to inspire someone to join the Red Cross – through a training, or as a blood donor, volunteer or supporter? 

The Red Cross is a great place to work and be a part of! Many of times when you bring up the Red Cross, almost immediately you can bring up a conversation and commonality with anyone. The Red Cross is a company that holds great values and ultimately is there to help and meet the need of the community.

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