In retirement, SAF volunteer Holsinger is proud to be ‘somebody who cares’ for veterans and service members

By Kelsey McCarthy, American Red Cross

Volunteers may not always have a background in the area where they dedicate their time and talent. But they’ve all got the passion.

Rich Holsinger is a retired professional who has spent his career honing his managerial skills in regional management positions at a national retail giant and a popular coffee roaster. After his retirement, Rich began working with the American Red Cross two years ago as a lead volunteer at the William S. Middleton Memorial Veterans Hospital in Madison with the American Red Cross Service to the Armed Forces (SAF) Department.

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Rich Holsinger preps SAF materials for his activities with veterans and service members in the Madison area.

On the surface, Rich’s volunteer work with SAF is quite a bit different than his professional background. SAF at the Red Cross proudly serves veterans, service members and their families. All the same, since taking up his volunteer leadership role, Rich has made a remarkable impact on the lives of numerous veterans and their families and caregivers.

“The volunteers don’t do a lot of talking, but we do a lot of listening. It’s interesting to hear their stories and just show them that there’s somebody who cares,” Rich said in regards to why he enjoys serving and working with his team.

Click here for a list of veterans and active duty resources from the American Red Cross, as well as to find out ways you can help.

Rich has created exciting weekly programming for patients including activities such as dinners with game nights, BINGO with prizes, tailgate parties, nightly performances from local music groups and sing-a-longs.

“With the different programs we’re running now, whether you’re working with a veteran or you’re working with a caregiver of a veteran, to see them relax, to see them talk about something else rather than medical … I usually get more out of it than I put into it. I find it very rewarding,” Rich said.

In two weeks, Rich is looking forward to hosting the Madison V.A.’s first picnic.

“We’re working with the V.A. to ensure that we have the right kind of food for them… the Red Cross will supply all of the food and the hospital will prepare it,” he said.

He also spoke about how some hotels in the area including Stay Bridge Suites Middleton/Madison-West have provided spaces for veterans during their time at the Madison V.A. as well as resources for events for veterans and their caregivers.

While Rich is truly enjoying his role and continuing to help the Red Cross team at the Madison V.A. grow, he didn’t have plans to volunteer for the Red Cross before his retirement and explained more about why he chose to apply as a volunteer for the Red Cross and got his start as the new lead volunteer at the Madison V.A. Medical Center.

Rich had been retired for about five months when he realized that he didn’t want to just retire and focus on himself and play golf all day, one of his favorite pastimes. With the extra time on his hands, he wanted to make a difference in his community where he could and help people in need.

He began researching volunteer organizations and found a volunteer position that was seeking “somebody to take charge and start building some programs for the veterans at the hospital in the area.”

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SAF volunteers set up a refreshments table at a recent service member send-off event in Franklin.

He knew that his vast experience of managing people in project and program development would be a great fit. He saw it as an exciting opportunity to do what he enjoyed and was familiar with and put his passion and talent to the test, starting with new entertainment and program development for veterans and their families and caregivers.

Rich said that two people who have been monumentally helpful and amazing to work with on projects are Richard Seymour, SAF Program Director, and Michelle Matuszak, SAF Manager. Rich said Matuszak and Seymour have been instrumental in helping Rich on his volunteer journey, and he’s thankful that they gave him the freedom to “do his own thing.” The praise goes both ways.

“We had issues with getting leadership in the Madison V.A.,” Seymour said. “Within a year Rich has started and established programs, built a volunteer team and … controls the budget we have established for the Madison V.A. I wish I could clone him 10 times!”

Find out how you can become a Service to the Armed Forces volunteer here.