Blessings, ‘Star Wars’ and home fire safety: local stories from ‘Sound the Alarm’ 2019

Words by Wendy Rociles and Justin Kern / Photos by Hannah Hudson, Rociles and Kern, American Red Cross

More than 1,620 smoke alarms were installed in just shy of 800 homes across Wisconsin this spring during “Sound the Alarm. Save a Life,” an American Red Cross campaign for home fire safety.

Nationwide since 2014, the campaign has involved 1.7 million alarms and home fire escape plans brought to more than 709,000 homes. Among other results, the campaign has saved 589 lives to date, including a family of three in Janesville.

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After training and a rally, teams pulled together home fire safety tools before heading out into Wisconsin neighborhoods.

For the 2019 home fire safety push, events large and small spread across Wisconsin in late April and early May, including installations in Janesville, Barron and Brothertown, and in La Crosse, Dunn and Taylor counties. The two largest installation days occurred in Milwaukee (593 alarms in 225 homes by 223 volunteers) and the Fox Cities (823 alarms in 276 homes by 159 volunteers).


You can still bring this home fire safety campaign to your home. Enter your info at GetASmokeAlarm.org for an appointment.


Here are vignettes from this campaign to make our state safer and better prepared when it comes to home fires, the top disaster response on almost a daily occurrence for the Red Cross in Wisconsin.

‘Thank God you’re here’

Aretha Robertson breathed a sigh of relief once she heard why volunteers from the American Red Cross were at her door.

“My smoke alarm just started chirping today, thank God you’re here,” Robertson said.

Robertson was one of 225 residents in Milwaukee who received nearly 600 free smoke alarms during a one-day home fire safety blitz in Milwaukee by the Red Cross and partners as part of the “Sound the Alarm.”

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Volunteer Kristen Forseth, right, discusses a home fire escape plan with Milwaukee resident Cora Martin during the “Sound the Alarm. Save A Life” event.

Three trained volunteers – Kristen Forseth, Anthony Marzien and Joey Schulteis – installed a trio of new alarms in the home where Robertson lives with her husband. And while they did the installation, Robertson rang up three of her Washington Park neighbors to let them know about the free alarms and home fire escape opportunity.

One of those neighbors, Cora Martin, welcomed this same team of volunteers into her home, where her adorable puppy, Bentley, even received some good scratches for his enthusiasm at the newfound friends.

Martin also received three smoke alarms and said she was very happy that her husband, who has a medical condition, wouldn’t have to handle the installation himself.

These volunteers were three of more than 220 involved during the April 27 home fire safety event in Milwaukee, which primarily fanned out eastward from host site Harley Davidson on West Juneau Avenue. Volunteers toted alarms, tips for home fire and tornado preparedness, Snap-on drills and other instructions, along with a determination to make their city a safer place.

“I was really excited to be able to do this,” said Forseth, a first-time home fire safety volunteer and an employee with Harley. “I didn’t expect as much thanks as we’re getting, so it’s really awesome to be able to go in the home and hear homeowners say, ‘Thank you so much, you answered my prayers today.’”

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At one Menasha home, Ayden Overson and Garred Blanthorn replaced alarms in the kitchen while team member Mark Gallert talked tornado preparedness with the owner.

Safety on ‘May the Fourth’

After stopping by a smoke alarm appointment in Appleton on May 4, a volunteer team of Sharon Holt, Dean Haas and Joanie Micke knocked on the door of a next-door neighbor.

Laura Leyh answered and soon admitted she didn’t know the number of alarms in their two-story home, nor the last time the batteries were checked.

“I had no idea you did this. Of course, please come in,” Leyh said to the volunteer team.

Micke began discussing home fire escape plans with the five-person family, around the kitchen table for lunch, as Haas got permission to check on smoke alarms around the home. In the meantime, Holt shared a safety coloring book with the smiling, rambunctious kindergartener in the home, Lillian. (Nationally, 1.3 million youth have been reached with home fire safety lessons and materials to this point in the campaign.)

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Sharon Holt, left, shares a preparedness coloring book with Lillian Leyh during a “Sound the Alarm” visit in Appleton.

The Leyh home was decorated with an intricate, colored pencil drawings of R2-D2 and an explosive poster that featured Rey donning a lightsaber. It became clear on this installation date of May 4 that the family chose to include home fire safety as part of their “May the Fourth” celebration of the “Star Wars” movie franchise. Exiting the home, the Leyh family replied to one volunteer with a “May the Fourth Be With You” cheer.

2019 American Red Cross of Wisconsin “Sound the Alarm. Save A Life” Milwaukee and Fox Cities partner roster

  • Fox Valley Technical College
  • Menasha Corporation
  • Festival Foods
  • WHBY
  • Lands’ End
  • United Way Fox Cities
  • Appleton Fire Department

    Mark Thomas tests alarm NW STASAL 2019

    Mark Thomas, CEO, American Red Cross of Wisconsin, tests an alarm during a home fire safety stop at a home in Dunn County. 

  • Appleton City Hall
  • Menasha Health Department
  • Hmong American Partnership
  • Great Northern Corporation
  • Harley-Davidson
  • Wisconsin Tiffany Circle
  • We Energies
  • Lands’ End
  • Forest County Potawatomi Community
  • Milwaukee Fire Department
  • Nicholas Family Foundation
  • Laureate Group
  • HOPE Worldwide
  • Church of Jesus Christ of Latter-day Saints
  • United Way of Greater Milwaukee and Waukesha County
  • Coffee Makes You Black
  • Pete’s Fruit Market
  • Near West Side Partners, Inc.

 

‘Gwen T. Jackson Day’ sights and proclamation

By Justin Kern, American Red Cross

May 28 was proclaimed “Gwen T. Jackson Day” in Milwaukee County, a recognition of her tireless decades of volunteerism and community service. That included more than 60 years with the American Red Cross, in roles that ranged from famine relief for Africa, support of U.S. service members and expansion of diversity in volunteerism, to the highest ranks for a volunteer in the organization, as National Volunteer Chairman in Washington, D.C.

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Mark Thomas shares reflections on Gwen Jackon’s impact on Milwaukee and the nation as a volunteer leader with the American Red Cross.

To honor Gwen T. Jackson Day on what would have been her 91st birthday, organizations close to Gwen’s legacy of work gathered on Tuesday to share stories, food and her spirit of community service. Our hope is to build upon Gwen’s legacy to create an annual day that acknowledges volunteerism and community action across Milwaukee.

“As someone who grew up in this community and spent much of my professional career here, I know I’m able to be the CEO of the Red Cross because [of] someone like Gwen Jackson,” said Mark Thomas, CEO and Southeast Chapter Executive.


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In this blog are a few pictures from the event, which included Red Cross and United Way of Greater Milwaukee and Waukesha County, which was held at one of her favorite art galleries and community spaces, King Drive Commons Gallery and Studio. In addition, we’ve included the full proclamation from Milwaukee County Executive Chris Abele.

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During an event held in her honor, Gwen Jackson pictures and momentos were on display at one of her favorite spaces, King Drive Commons Gallery and Studios.

Executive Proclamation

Whereas, on May 28, 1928, Gwen T. Jackson was entered this earth and on March 24, 2019, at the age of 90, Gwen T. Jackson was born into eternal life; and

Whereas, we now take time to recognize the loss of an important member of not only our community but also a loving mother, daughter, wife, sister and friend; and

Whereas, we will never forget Gwen’s civic leadership and commitments to our community. Gwen retired as a Human Resources Vice President from Brills Colony Men’s Clothing Store. Her volunteer service includes time with the United Way, Urban League, YMCA, and more than 60 years of volunteering with the American Red Cross. Gwen held the National Chairman Volunteer position for four years with the American Red Cross, the highest volunteer position available; and

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Milwaukee disaster action team volunteers serve food and listen in during drumming played at a Gwen T. Jackson Day event in Milwaukee.

Whereas, in addition to volunteering for disaster relief, Gwen dedicated service to our most vulnerable populations – senior citizens and children. Gwen served as Commissioner Emeritus of the Milwaukee County Commission on Aging, and worked to improve the educational outcomes of young people in Milwaukee, having 21st Street School renamed the Gwen T. Jackson Early Childhood Elementary School; and

Whereas, Gwen’s effervescent spirit, perpetual optimism, unending loyalty and constant cheer were a blessing to everyone around her,

I, Chris Abele, do hereby proclaim May 28, 2019 as Gwen T. Jackson Day throughout Milwaukee County, and I offer my support to the family and friends of Gwen as well as appreciation for her positive contributions to Milwaukee County.