Training, a Plan and Teamwork Can Save a Life!

The story below emphasizes the fact that you cannot put a price tag on a life that has been saved by using CPR/AED training.  Luckily, this 64-year-old businessman was in good hands the minute he went into cardiac arrest on the jobsite.  The costs of training and creating an emergency plan paid off for the two businesses mentioned.  With the correct and regular training, these workers were able to react quickly, follow procedure and save a precious life.

Want to learn more about our training packages and how you can get an AED and training for your business? Give me a call or e-mail me at: 920-227-4294 or

Kimberly Apfelbeck, Sales Representative, American Red Cross Eastern WI Territory

Man Suffers Heart Attack During Business Trip To Madison 

Submitted by Scott Beedy, Channel 3000 Community Editor, March 2, 2012

A life of an Ohio businessman working in Madison this week was saved after he collapsed from a heart attack in a trailer on the construction site of the University of Wisconsin-Madison’s new Wisconsin Energy Institute.

The man, who is 64 years old, was visiting a the site when he collapsed in the trailer and project office of Mortenson Construction. Workers from Mortenson and Hallmark Drywall who witnessed the collapse immediately moved to respond, fire officials said. One called the Dane County 911 Communications Center, while another reached for the defibrillator on the wall. Others workers began chest compressions, while yet another group of workers got in place to guide emergency crews to the man.

911 call taker Laurie Frederickson continued with calm instructions until firefighters and medics arrived, officials said. They said the man was treated and taken to the hospital minutes later.

The workers on site told crews credited their actions to the company’s emergency response plan and required safety training, which includes CPR.

Fire officials said at last check the man was in good condition, preparing to be released from the hospital.

Happy Birthday Blanche!!

Happy Birthday to Blanche B. who turned 96 on March 15. Blanche has been a volunteer with the Red Cross for almost 35 years. You can see and talk to this remarkable women every Thursday in the blood center in Green Bay while she  is volunteering at the donor registration desk.

My Dancing With the Stars Experience

By Dawn McCoy of Tranquility Spa

Dawn McCoy and the American Red Cross DWTS Fundraiser. (Photo by Michael Peters)

Ahhh…..  to dance with a star!  It’s like a dream, a lifetime opportunity to be  challenged on yet another level.  I took this undertaking very seriously  and kept myself open to connecting with the vision and mission of the  Red Cross.  Since this experience is an event created for the intention  of raising funds for the American Red Cross, my initial focus went  directly to that.  I was inspired at 2 a.m. one morning with an idea.  I  awoke thinking, “We need more ways of sharing peace, love, happiness  and hope!!  Everyone could benefit from having a reminder or ‘token’ to  extend kindness and love to others!”  This is exactly where the initial  peace stone idea developed from.  My thought was, “It can’t get much  better than this!  I can create a gift or token that could be purchased  by one, but expand to touch the lives of many.”  When purchased, it can  benefit the person receiving the gift, go toward an amazing cause by  supporting the Red Cross, and help increase awareness.  As the old adage  goes… kill two birds with one stone.  My “Pass the Peace” mission was  created.  My sister and I created a poem to accompany each stone and  deliver the message of its purpose to whomever receives it.After creating the campaign, I moved on to finalizing the  music, working out which dances I would be doing and then figuring out  costume designs for the big day. My next step was to meet my dance  partner, Christopher Anthony Flores.  We had an instant connection; I  immediately knew that we would work very well together.  He had a strong  inner peace, mixed with a kind heart and an incredible love for helping  others dually combined with a passion for dancing.  He was incredibly  patient, helped me work through my “seriousness,” and allowed me to  experience many crazy, fun moments on the dance floor.

My journey continued and at times was definitely  challenging.  The dancing was a release and a wonderful way to keep many  things in focus.  As we made progress with technique and our routines,  Chris kept everything in focus.  He would always say, “Dawn as long as  you are having fun, that is the only thing that matters!”  I can’t tell  you how many times I had so much on my plate on so many levels that  “fun” was about the last thing on my mind.  That was the irony, the  lesson and yet another valuable perspective which needed to be brought  to my awareness.  Two weeks before the event it hit me.  We were in the  middle of practice and I realized in every other area of my life I think  and plan my next move.  Dancing for the female is about learning to  feel, trust, and express your love for the art.  As Chris would  repeatedly say, “HAVE FUN!”  I really correlated the symbolism of how  dancing related to real life.  Had I not had this experience to teach  me, I wouldn’t be able to share this new found perspective with others.   So as you learn to dance (live), have fun, learn to trust, and really  feel your next move.  So that’s it… it’s that simple!  You can connect  with someone, make a difference and share it with another.

Just like the song… “Life’s a dance you learn as you go,  sometimes you lead sometimes you follow.  Don’t worry about what you  don’t know, life’s a dance you learn as you go!!”

“Learn to trust and feel another’s heart, in that lies the  art!!”  Allow yourself the flexibility to be open to the next  opportunity, and in the meantime, be mindful and help raise awareness so  that we may truly be able to “Pass the Peace” with others.

In conclusion, Pass the “Peace” is a Campaign designed to  help connect relationships throughout the world. The mission and vision  of Tranquility Spa is to provide a ‘peace’ of Tranquility in the lives  of others.  Based on this parallel, I feel we (together) can have a  greater “ripple” effect on more lives and touch more hearts in the  process.  My request is that each stone be given with an act of kindness  for the intention of bringing us together for Tranquility.  Stones can  be purchased at Tranquility Spa or online through our website for $10.   The proceeds will go to the American Red Cross to provide hope in the  midst of disaster and at the same time serve as a reminder of why we are  all here.

“Pass the Peace”
The purpose of this little stone Is to strengthen you, alone.
With this token to remind, Inner strength and to be kind.
When you share this with another, Peace and Tranquility is what you’ll discover.
Increase the joy; find a way. Create a “ripple,” start today!


Red Cross Helps Families in the Aftermath of Indiana Tornadoes


Written By Gerry Holmes

Beverly was at work but Lloyd was home alone with their pet Chihuahua when the sirens went off. He put a chair in the closet, put the dog on his lap and covered up with a blanket and prepared for the worst.  As the giant tornado was wreaking havoc all around him, Lloyd, prepared to die as he felt the house begin to lift off the ground. Just then, a giant oak tree behind the house split and dropped on top of the house, pinning it there and preventing it from going anywhere. “Apparently the Lord had other plans for Lloyd,” Beverly says.

March 6, 2012 The American Red Cross responds to an EF4 tornado, the most powerful rating with winds of 175 mph, destroyed virtually entire neighborhoods in Henryville, Indiana. Photo Courtesy of Daniel Ciuma.


They relayed their story after receiving food, work gloves and blankets from the American Red Cross food truck that was cruising the areas affected by the storm. “The Red Cross is so helpful and we appreciate everything they do” Beverly said. “My brother is a tool and die maker, a smart man,” Beverly says. “He says the Red Cross is the only charity he’ll contribute to because they give back so much. They help everybody when they need it.”

Tornado Damage Hits Close to Home to One Member of our Red Cross Family

Guest Blog Post: Rick Parks, American Red Cross of Northeast WI Boardmember and President & CEO of Society Insurance

While all of us involved with Red Cross feel a sense of loss and empathy when we see disasters like this occur sometimes we have a more personal connection that makes us feel even stronger about supporting an organization that helps others in their time of need.

My path to living and working in Wisconsin was a journey that started as I grew up in a small town in southern Indiana and then spent most of my early adult life beginning my career in Illinois.  Going back 15 years I would make a sales swing through Harrisburg, Illinois about every six weeks.  In spite of it being a small city a little off the beaten path it was a favorite of mine, because everyone you met there were “good people.”  To see that town utterly destroyed with such a loss of life was an emotional experience.  But this past week brought all of that even closer to home -literally.

I grew up in Clark County, Indiana. Henryville, which was essentially erased as a town, is about 15 miles from my family home. I played many high school basketball games at Henryville High School, as they were a conference rival.  The village of Marysville, Indiana was noted to be “gone,” and that little curve on the highway was only five miles from my hometown.  The community center that was destroyed there (along with every home in the village) had been the K-3 two-room school where many of my future high school classmates started their school experience.

Tornado Damage: Chelsea, Indiana

The even smaller village of Chelsea, Indiana, where four people lost their lives, was only four miles up Highway 62 from where I grew up. My late parents shifted their church affiliation to the now destroyed Baptist Church in Chelsea when a beloved pastor took a position there.With Facebook and other social media pepole like me who have made something of a journey of life can still keep up with those who were important in their past. Within a few hours you can account for your close friends and family and get the news on who lost what. The people of small towns like Harrisburg, Henryville, Marysville and Chelsea also take care of their own on an incredible scale.  Many familes will come together under the remaining roof they have and live as one while they rebuild. But even in small town America not everyone has that available to them.  Many people need the care that an organization like Red Cross can offer immediately after a disaster, but some will need ongoing assistance. Knowing that Red Cross can be there to help if needed gave me peace as these very personal disasters unfolded in the media and with contact from friends and family back in Illinois and Indiana.

My thanks to all of you for being a part of Red Cross. You make a difference in people’s lives.

Rick Parks

Tornado damage: Henryville, Indiana

Tornado Damage - Marysville, Indiana

Red Cross Launches Huge Tornado Relief Response

Shelters open in 11 states to help people in the path of the storms

The American Red Crosshas launched a large relief operation across 11 states to help people affected by yesterday’s devastating tornado outbreak in the South and Midwest. Weather experts reported as many as 95 confirmed tornadoes touched down, destroying communities from the Great Lakes to the Southeast.

Harrisburg, IL resident, Cindy Fark, receives a hug from a Red Cross Disaster volunteer, Ann Corbin after describing the tornado coming through her neighborhood. Photo Credit: Tammie Pech/American Red Cross

“Our hearts go out to everyone who has been affected by this week’s severe storms,” said Charley Shimanski, senior vice president, Disaster Services. “Our top priorities right now are making sure people have a safe place to stay, a warm meal and a shoulder to lean on as they begin to clean up their neighborhoods. The Red Cross is also working closely with our government and community partners to make sure everyone gets the help they need.”Friday night, the Red Cross opened or supported 22 shelters in Missouri, Illinois, Kentucky, Oklahoma, North Carolina, Alabama, Indiana, Ohio, Tennessee, Virginia and West Virginia. Across the affected states, trained Red Cross disaster workers are mobilizing to begin feeding operations and distribution of relief supplies. Red Cross health services and mental health workers also will be out in neighborhoods help people cope with what they’ve seen and experienced. And damage assessment teams will also help the Red Cross and our partners discover the full scope of the damage.

If someone would like to help people affected by disasters like tornadoes and floods, they can make a donation to support American Red Cross Disaster Relief by visiting, calling 1-800-RED CROSS (1-800-733-2767) or texting the word REDCROSS to 90999 to make a $10 donation. Contributions may also be sent to their local Red Cross chapter or to the American Red Cross, P.O. Box 37243, Washington, DC 20013.

Locate a shelter. People can find Red Cross shelters by contacting local emergency officials, visiting, or calling 1-800-REDCROSS (1-800-733-2767). iPhone users can download a free Red Cross shelter view app from the app store.

Those affected can let loved ones know they are safe by registering on the secure Red Cross Safe and Well website, where they can also update their Facebook and Twitter status. If you don’t have computer access, you can also register by calling 1-800-RED CROSS (1-800-733-2767). Loved ones outside the disaster area can use Safe and Well to find information about loved ones in the affected areas by using a pre-disaster phone number or complete address. Smart phone users can visit and click on the “List Yourself as Safe and Well” or “Search for friends and family” link.

Follow safety steps. As people begin to deal with the aftermath of the tornadoes, the Red Cross reminds people they should return to their neighborhood only when officials say it is safe to do so. They should also:

  • Stay out of damaged buildings and immediately report any fallen power lines or broken gas lines to the utility companies.
  • Use flashlights, not candles when examining buildings. If someone smells gas or hears a hissing noise, they should open a window, get everyone out of the building immediately and call the gas company or fire department.

More tornado safety information is available on the Preparedness Section of the Red Cross website.

You can help people affected by disasters like floods and tornadoes, as well as countless crises at home and around the world, by making a donation to support American Red Cross Disaster Relief. Your gift enables the Red Cross to prepare for and provide shelter, food, emotional support and other assistance in response to disasters. Visit or call 1-800-RED-CROSS. Contributions may also be sent to your local American Red Cross chapter or to the American Red Cross, P.O. Box 37243, Washington, DC 20013.

American Red Cross CPR Training on Martha Stewart

Guest Blog Post: Kimberly Apfelbeck, Sales Representative, American Red Cross Eastern WI Territory

Even Martha Stewart knows the importance of life-saving training that the American Red Cross has to offer.  On February 29, The Martha Stewart Show included a five-minute segment featuring Greater New York PHSS instructor, Lipica Shah.  During the segment, Lipica demonstrated the basics of CPR and Martha gave it a try as well.  The episode was part of the “20 More Things You Should Know” series.  Martha believes everyone should have proper training and know how to perform CPR.  The Red Cross couldn’t agree more!

Click HERE to view footage from the show! CPR is a few segments in on the video.


Martha Stewart and Lipica Shah are seen in this photo from the production of “The Martha Stewart Show” in New York on Wednesday, February 29, 2012. Photo: Rob Tannenbaum/The Martha Stewart Show

To learn more about Red Cross training or to register for a class, please visit and click “Take a Class” or call 1-800-RED-CROSS.

Wearing Lipstick to the War- An American Woman in World War II England and France

By James H. Madison

Prologue Magazine Fall 2007, Vol. 39, No. 3

The neatly aligned rows of white markers at the Normandy American Cemetery in France encourage visitors to think more carefully about the 9,387 Americans interred in this sacred soil—and about the war they fought. One of those markers, above Omaha Beach, is particularly intriguing. It reads:

Elizabeth A. Richardson, American Red Cross Volunteer 1944 (Courtesy Anne Bodle Schuknecht)

Elizabeth A. Richardson
American Red Cross
Indiana   July 25 1945

Elizabeth Richardson’s story opens a window into World War II that enhances and shifts the usual tales of men, foxholes, and bombers. Her life began in Indiana, moved on to college and career years in Wisconsin, and finished with service with the American Red Cross in England and France in 1944 and 1945.

Liz Richardson grew up in Mishawaka, Indiana, an industrial town, 100 miles east of Chicago. After graduation from Mishawaka High School in 1936, she went off to Milwaukee-Downer College. There she embraced the academic and social life of this small liberal arts school. Although she joked lightheartedly about professors and classes, she developed a curiosity that kept her engaged with art, music, literature, and international affairs after graduation.

Along with many of the 1930s generation, Liz believed that America should remain isolated from Europe’s tangled quarrels. The Great War of 1914–1918 had taught that lesson. The beginning of another European war in 1939 convinced Liz that “the U.S. will be suckers if they enter it.” Pearl Harbor quickly changed her mind. This was now a necessary war, yet she regretted the necessity. “Like a toothache, I hope it ends quickly,” she wrote her aunt soon after American entry.

The war didn’t end quickly but became instead the most brutal war in human history. Although excited about her new advertising job in Milwaukee, Liz began to follow war news more closely and to worry about friends in uniform. She wanted to do something. In early 1944, with two women she had known in college, she joined the American Red Cross. “We just had to go,” one of the friends recalled.

Their choice made good sense. Female applicants for Red Cross postings overseas had to be college graduates, single, and at least 25 years of age. Recruiting teams traveled the country interviewing candidates. Reference letters and physical examinations were essential, but the personal interview was the clincher and, as one official wrote, “often centered around the intangibles of personality.” The rigorous selection process accepted only one in six applicants.

Twenty-five-year-old Liz passed her medical examination and whizzed through the all-important personal interview. After six weeks of training in Washington, D.C., she boarded the Queen Elizabeth, one of 15,000 Americans “the Queen” carried across the Atlantic to war in mid-July 1944. A calm voyage placed her in England, a country that had been ravaged by nearly five years of Nazi bombers, food shortages, and the horrors of total war. The English were bearing up in their particular way, sacrificing, fighting hard, and carrying on, but England was a dark and tired place by 1944. The Americans were the great light and hope.

To continue reading, click here


Red Cross Responds To Midwest Tornadoes

Shelters open, Red Cross helping to assess damage.

An overview of the "Water Street" neighborhood that search and rescue workers say many residents were rescued or injured by a tornado, in Harrisburg, Illinois. ( Laurie Skrivan, McClatchy-Tribune / February 29, 2012 )

The American Red Cross is helping people across the Midwest after tornadoes slammed into parts of Kansas and Missouri early this morning, injuring dozens of people, destroying buildings and leaving thousands without power. This is the third time tornadoes have devastated parts of Missouri in less than a year. The storm threat continues today with officials warning severe storms will continue in the Mississippi, Ohio and Tennessee valleys.

One of the areas affected is Branson, Missouri where officials reported some people were trapped in their homes and buildings in the city’s famous theater district are heavily damaged. In Kansas, Governor Sam Brownback declared a state of emergency for the affected areas southwest of Topeka.

Red Cross workers in Missouri have opened shelters  and are providing meals for displaced residents. Additional workers are fanning out in affected neighborhoods to begin assessing the extent of the tornado damage. . In Kansas, tornadoes damaged homes and search and rescue teams are searching for missing residents in the wreckage. Red Cross chapters are preparing to open shelters and are serving meals to those affected as well as emergency responders.

To find an open Red Cross shelter, visit or call 1-800-REDCROSS (1-800-733-2767). iPhone users can download a free Red Cross shelter view app from the app store.

With the threat of more storms today, residents should be on the watch for tornado warning signs such as dark, greenish clouds, large hail, a roaring noise, a cloud of debris or funnel clouds. It’s a good idea to secure outside items such as lawn furniture or trash cans, which could be picked up by the wind and injure someone. If a tornado watch is issued, it means tornadoes are possible and people should be ready to act quickly. If a tornado warning is issued, it means a tornado has been sighted or indicated by radar and people should go under ground immediately to a basement or storm cellar or to an interior room such as a bathroom or closet.

As residents begin to deal with the aftermath of today’s deadly storms, the Red Cross reminds people to stay out of damaged buildings and immediately report any fallen power lines or broken gas lines to the utility companies. If people are out of their homes, they should return to their neighborhood only when officials say it is safe to do so. Other safety steps include:

  • People should use flashlights, not candles, when examining buildings. If someone smells gas or hears a hissing noise, they should open a window and get everyone out of the building immediately and call the gas company or fire department.
  • Check for injuries. If someone is trained, they should provide first aid until emergency responders arrive.
  • People should listen to their local news or NOAA Weather Radio for updated information and instructions.

or more information about how to stay safe if tornadoes threaten someone’s community, people can visit the preparedness section of

About the American Red Cross: The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies more than 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or join our blog at