American Red Cross Announces New Learn-to-Swim Program Pricing

The American Red Cross is announcing a new Learn-to-Swim program pricing structure for aquatic providers.

This price adjustment and new package offering, which goes into effect June 1, is in response to feedback received by the Red Cross from discussions and research conducted with aquatic providers over the past six months.

The package includes a $350 annual fee per facility with 100 Learn-to-Swim student learning fees, certificates, banners, posters and promotional items. The Red Cross will offer providers that conduct Red Cross Lifeguarding courses a $300 annual fee with 150 initial Learn-to-Swim enrollments and certificates. Additional student learning fees with certificates for both packages will be available for only $1 each.

“The adjusted pricing should enable our partners to continue to provide Red Cross Learn-to-Swim programs,” said Steve Glockenmeier, vice president, Preparedness and Health and Safety Services, at the Red Cross. “We look forward to strengthening relationships with our existing aquatic partners and forging new ones.”

The 2012 swim season pricing package contains incentives for facilities to become true partners of the Red Cross by offering aquatics and other training courses in their communities. Those providers with a high volume Learn-to-Swim enrollment base (e.g., 1,000 or more) that offer other Red Cross training programs will also be eligible for additional discounts and partnership opportunities. National Recreation and Park Association members will receive a 10 percent discount on aquatic printed and web-based training materials.

Red Cross representatives will be contacting aquatic providers to explain the new pricing package, to discuss how the system will work and to answer any questions they may have. These representatives will work with providers to ensure that they can continue to offer Red Cross programs and to explore scholarship opportunities for underprivileged communities.

The Red Cross is committed to increasing water safety awareness and decreasing the number of drownings by making training courses available to even more people across the country. Countless lives have been saved because providers offer Red Cross programs in their communities. People can learn more about Red Cross aquatic programs by visiting

About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation’s blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or join our blog at

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

<span>%d</span> bloggers like this: